IPA and News International launch advertising app
The IPA and News International have today launched an iPad and iPhone app aimed at planners and strategists in the advertising industry.
The free 'Fast Strategy' app has been designed to give those in the industry "practical and motivational" tips to help them when they are staring at a blank page or drowning in data.
It features pearls of wisdom from the Times editor James Harding, VCCP strategy honcho Amelia Torode and Jim Carroll, the UK chairman of Bartle Bogle Hegarty.
IPA president Nicola Mendelsohn said: “As I pledged in my inaugural speech, my aim is tocreate a new generation of creative pioneers by developing better skills and creating better connections.
"This app will address both of these areas; by sharing advice through technology on an industry-wide and global scale, ultimately we will become smarter and more valuable to our clients.”