Baxter Twitter Public Relations

Scottish agency 3x1 wins Baxters PR account


By The Drum Team | Editorial

June 15, 2011 | 2 min read

Baxters Food Group has appointed Scottish agency 3x1 Public Relations to its "six-figure" UK PR account.

The food firm hired 3x1, which has offices in Glasgow and Edinburgh, to handle both its consumer and trade PR requirements after a three-way pitch.

The agency will work with Baxters' new marketing director, Yvonne Adam, and Colette Gourlay, marketing communications manager.

Adam said: "PR is an essential part of our marketing plans for 2011 and will help us build the Baxters brand across our soup and side of plate ranges."

3x1's PR push will sit alongside the work being done by Baxters' other agencies, which include JWT for brand advertising and digital and Mediacom for media planning.

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