MediaCom Edinburgh and Drummond Central have together won the Tyne & Wear Metro advertising and media business.
The pair picked up the joint multi-media account following a four-way pitch. Their campaign will support the Metro system as it undergoes a period of regeneration work.
“The Tyne and Wear Metro is one of the most recognised brands in the North East,” said Julie Drummond, managing director of Newcastle-based Drummond Central.
“It’s a prestigious account and one we’re looking forward to getting our teeth into."
David De Ivey, business manager at Metro operator DB Regio Tyne and Wear, said: "MediaCom and Drummond Central’s joint pitch stood out due to their innovative media strategy and accountability tools, combined with their creative capabilities.
"They matched our aspirations for driving both effective advertising and insightful business analytics, making their joint pitch the clear winner.”
The Metro has previously worked with Newcastle agency Gardiner Richardson on ad campaigns.