Comedy duo sign up Nation1 for Lock in Your Lounge digital project
Nation1 will be working on a 6 month campaign, kicking off at The Edinburgh Comedy Festival, to support award winning comedians Trevor Lock and Chris Dangerfield with their "Lock in your lounge" project.
The format involves Trevor (pictured) and Chris doing stand up in real living rooms. The Edinburgh Festival gigs will all be from the living rooms of fans across the city followed by a four month tour of the UK with the comedy duo visiting a different lounge every Saturday night between September and December.
To receive the event in your lounge punters have to follow the “Lock in your lounge” Facebook page and post a comedy comment. The best comment each week wins the gig.
Nation1 Digital will support the activity with social and buzz marketing, Facebook ads, online PR, manage the comedians blogs as well filming all the gigs and seeding them on YouTube and other video sharing sites.
Already signed up to host the duo in their living rooms are Kate Moss, Sadie Frost and Boy George.