Fans of the small screen phenomenon Angry Birds are facing a three year wait for a big screen translation of the mobile game phenomenon after its developer, Rovio, opted to take production in house.
It follows internal concerns from the Finnish developers over losing control of their brand to a studio like Pixar.
Speaking to the Telegraph Rovio’s chief marketing officer Peter Vesterbacka said: “We haven’t made any announcements yet. But you can put one and one together - if you look at the fact we bought an animation studio last week and we’re basically beefing up our capabilities in the animation area – you can see we are making a lot of this ourselves.”
Expressing a wish to transform the title into a "next generation entertainment franchise" Vesterbacka said: “Making a movie is just one part of our game plan. We are here to make Angry Birds a permanent part of pop culture – like Mickey Mouse or Mario - and if making a movie helps with that then that’s great. But it’s not like making a move is our ultimate goal.”
Angry Birds is scheduled to launch on Facebook within three months.