Summit to set agenda for Scottish marketing industry at Edinburgh International Marketing Festival
This year’s Edinburgh International Marketing Festival will see an industry summit held for the Scottish marketing community to set an agenda for the next decade.
The vision of the festival, now in its second year, will be to showcase the impact that marketing can have throughout society and the role played by creative agencies and individuals within the industry.
The programme will include a summit to ‘define the vision’ for the industry and set an agenda for the developing of the Scottish marketing industry over the coming decade.
In order to do so, the Marketing Society, alongside creativebrief and Assembly Rooms in Edinburgh, working with industry associations the IPA, DMA, CIPR and the Advertising Association, as well as Creative Scotland and the City of Edinburgh, to promote the Scottish marketing industry.
Graeme Atha, director of the Marketing Society Scotland commented: “The biggest arts festival in the world provides a perfect opportunity for many of the marketing industry bodies to get together to discuss more effective collaboration , debate the big issues and network in one of the most spectacular settings in the city”