Northcliffe to overhaul regional online platforms and recruitment pricing model
The company, which saw a decline of 10% in revenue from its regional newspaper titles between April and May, will look to install more user generated content within its listings and directories as well as develop its news and picture galleries.
Local businesses will also be encouraged to create and place their profiles on the site, for a fee, as the company aims to take on other online platforms such as Yell, Time Out and Top Table.
Northcliffe Media will also overhaul its recruitment advertising offering, allowing advertisers to place adverts across all of the company’s titles in print and online for a flat fee per vacancy.
The new pricing strategy will aim to develop a stronger position for the company’s titles within the recruitment sector.
David Roddick, commercial director for Northcliffe Media, explained: "We are passionate about providing an innovative, creative and results-led service, and this new structure offers our customers a much simpler and more cost-effective way to buy it.
"We need to compete in a challenging, price-led market and we believe our new price structure will add value to recruitment campaigns and make it easier for employers to connect to our audience – on and off line,” he continued.