The Drum and David Reviews, the UK's favourite TV commercial rating site, have joined forces to bring readers a new daily feature: Ad of the Day.

Rebecca Ferguson who was a runner-up on The X Factor returns home to Liverpool and ruins her girl-next-door image by stealing a bag of the advertised snacks from one of her neighbours. The comedy is provided by the tenacious victim's effort to reclaim her crisps.

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Abbott Mead Vickers

BBDO Creative Team:

Clive Pickering / Colin Jones

TV Producer: Yvonne Clayton / Charlotte Curtis

Film Prod Co: Weilands

Director: Paul Weiland

Producer: Paul Schleicher

Post-Prod House: The Mill