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House of Fraser

Greenlight appointed as House of Fraser SEO agency

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By The Drum Team, Editorial

June 7, 2011 | 2 min read

Department store chain House of Fraser has tasked Greenlight to handle its search engine optimisation activities.

The agency will work alongside House of Fraser’s social media agency to create an integrated strategy, while also working with the in-house digital marketing team to implement its SEO as the company aims to achieve a 100% increase this year.

The core areas of focus for the company include increasing the visibility of the House of Fraser clothing range through maximizing its prominence for key fashion-related search terms which are by online consumers, while also engaging with more customers and improving the service and experience of its online shopping.

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