Bottle Pr

Bottle PR picks up account to promote Experian Footfall

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By The Drum Team, Editorial

June 7, 2011 | 2 min read

Consumer behaviour analyst company Experian Footfall has appointed Bottle PR to raise the profile of the business.

The Oxfordshire agency won a competitive pitch and will now undertake a targeted PR strategy with a focus on raising the profile of the Experian Footfall business and highlighting the role of footfall analysis in growing high street and shopping centre retail profits.

Claire Cairns, founder and director of Bottle PR, commented: “As a company at the forefront of measuring consumer behavior in the UK, we will support the company in getting the message out there across the wider business fields. We have some really exciting media and relations campaigns in the pipeline."

The agency will report directly to head of global marketing for Experian Footfall, Sarah Courbet.

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