New digital technology to be introduced by RAJAR
New digital technology is to be introduced by RAJAR to help measure radio listening figures.
The new technology will be added to the audience measurement tools already in use, including digital personal interviewing aide CAPI (Computer Assisted Personal Interviewing) to update the current methods used by RAJAR when assessing radio listening figures.
The CAPI system will allow for personal interviews to be introduced across the whole RAJAR survey, in a bid to improve data collection methods and enhance participation.
The digital collection of data will begin in July and is being introduced as radio listening grows across differing platforms such as radio, internet and mobile phones.
An online survey will be introduced, similar to that of the paper survey in content, while an online diary, initially only available to PC, will also be created to increase take-up of data collection.
Jerry Hill, chief executive officer of RAJAR said: “As the radio industry evolves, RAJAR is keeping step by developing new and innovative services for our clients and consumers. The use of digital technology has become so prevalent across all demographics that we are now able to make these changes. Adding to our tool box to provide enhanced information is not only progressive for the industry, but also beneficial in offering something easy and compelling for the consumers who provide our data.”
RAJAR has also announced that it has extended its contracts with research companies , Ipsos MORI and RSMB, into 2014.