Domino's Pizza has launched a new brand campaign narrated by the punk poet John Cooper Clarke. Watch it here.
Created by Big Communications and Arena Media, the ad trumpets the quality of the pizza firm's ingredients and its delivery service and ends with the line: "It's what we do."
The ad was directed by Stuart Rideout of Ridley Scott Associates and features the song Hunger by new indie band Frankie and the Heartstrings.
Simon Wallis, sales and marketing director for Domino’s Pizza, said: “Domino’s has been in the UK for over 25 years and while our marketing activity in the past has helped to raise awareness and promote specific pizzas and offers, we wanted to use this campaign to remind consumers what we stand for."
The ad was first aired during the England vs Switzerland football match on ITV on Saturday. It will be backed by digital activity and press ads.