Dulux appoints BBH to £60m global ad account

Dulux has awarded its £60m global ad account to Bartle Bogle Hegarty following a pitch prompted by the paint brand's split with Euro RSCG London earlier this year

Sucheta Govil, global head of marketing for decorative paints at AkzoNobel, parent company of ICI Paints and Dulux, said of the appointment: “I'm hugely excited that with our new partnership with BBH, we can make Dulux a powerful global brand that will inspire people to change their surroundings.”

BBH chairman Nigel Bogle meanwhile said: "Creatively, there is a very exciting opportunity to make a real difference and we are thrilled."

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