Retailers fail to give good deals online says YouGov poll
According to a survey released today by YouGov, 77% of consumers fail to find good deals on the internet.
The survey of 2001 British adults, commissioned for online search marketing company Keybroker, mainly rubbished the effectiveness of online ads, with only a fifth of those taking the poll agreeing that online adverts help them to find great deals.
Fredrik Holmén, MD of Keybroker UK said: “Many consumers regularly use online to complete initial product research, but they are saying their decision to buy online is being frustrated by difficulties in finding the products, services and inspiration to satisfy their needs.
“Approximately half (49 per cent) of respondents have said they ‘never’ or ‘rarely’ find online search ads that are relevant to their needs, while another one in three admitted they only ‘sometimes’ find online ads to be relevant.
“This suggests there is significant scope for retailers to improve their online search marketing performance.
“Consistently well targeted online advertising should make buying decisions easier for consumers. It is a basic element of any successful online marketing campaign.”
A poll in October 2010, reported in The Drum, also showed that six in ten believe that online advertising is irrelevant.