Modern Marketing

Midlands new business experts to share their secrets in June


By The Drum Team | Staff Writer

June 1, 2011 | 3 min read

Two of the leading new business experts in the Midlands are set to share their experiences at MiNetwork's next Birmingham event later this month.

Mike Rose, managing director of Birmingham agency Chapter, and Mike Phillipson, managing director of Leicester-based Big Communications, will sit on a MiNetwork panel that will discuss the most successful new business strategies and reveal the tactics that have led to their successes over the years.

Rose launched his Chapter agency alongside partners Martin Heffernan and Ian Boulter in 2009 and since then has gone on to build a client portfolio that includes Halfords, Nissan, Quicksilver, E & J Gallo and the Royal Air Forces Association. Prior to launching Chapter, Rose gained new business experience at two of the biggest agencies in the Midlands Cogent and Big Communications.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Phillipson's career has seen him gain valuable new business experience on both sides of the fence, agency and clientside. He has held positions such as Head of Marketing at First Direct, Managing Director at Leeds agency Propaganda and Managing Director at Altitude London. He has also gained experience of winning new business at advertising agencies JWT London and Saatchi & Saatchi.

Richard Draycott, Managing Director of MiNetwork, said: "Having Mike Rose and Mike Phillipson on the same panel discussing approaches to new business will be really interesting as both have vast experience in that area and will have lots of advice and guidance for attendees. New business is always important, but at tough economic times such as these then ensuring that your agency is identifying and building good relationships with potential new clients is absolutely vital. I'm sure that anyone who comes along to this event will leave with a few new ideas on winning their dream client."

This MiNetwork event takes place in Birmingham on Wednesday 22 June from 6.30pm to 8.30pm. To secure your tickets please visit the MiNetwork website.

To find out how MiNetwork membership could help your business, visit the Membership section of the MiNetwork website.

Modern Marketing

More from Modern Marketing

View all


Industry insights

View all
Add your own content +