Lloydspharmacy extends erectile campaign
Lloydspharmacy is stepping up its cheeky Online Doctor campaign with a big new outdoor execution in London's Square Mile.
Created by TDA, the ad shows four men with strategically placed hats and asks the question: "Guess which of these men got treatment from our online doctor?"
The creative first appeared in print in February but Lloydspharmacy is now running it as an animated ad on a large outdoor screen close to Liverpool Street Station.
"The 'cheeky hats' execution has worked well in print and we are confident that an animated version in such a prime outdoor position will be even more powerful," says Corinne LeLoup, senior account director at TDA.
"Whilst the ad uses innuendo to capture attention, the underlying proposition is quite straightforward: Online Doctor offers a quick, discreet and professional solution to medical problems."
The 15-second ad will run until 31 August.