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Lloydspharmacy extends erectile campaign

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By The Drum Team, Editorial

June 1, 2011 | 2 min read

Lloydspharmacy is stepping up its cheeky Online Doctor campaign with a big new outdoor execution in London's Square Mile.

Created by TDA, the ad shows four men with strategically placed hats and asks the question: "Guess which of these men got treatment from our online doctor?"

The creative first appeared in print in February but Lloydspharmacy is now running it as an animated ad on a large outdoor screen close to Liverpool Street Station.

"The 'cheeky hats' execution has worked well in print and we are confident that an animated version in such a prime outdoor position will be even more powerful," says Corinne LeLoup, senior account director at TDA.

"Whilst the ad uses innuendo to capture attention, the underlying proposition is quite straightforward: Online Doctor offers a quick, discreet and professional solution to medical problems."

The 15-second ad will run until 31 August.

TDA Twitter Lloyds Pharmacy

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