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Aviva briefs RPM to create athletics roadshow

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By The Drum Team, Editorial

June 1, 2011 | 1 min read

Aviva has appointed marketing agency RPM to showcase the brand's support of British athletics and its sponsorship of the GB&NI team.

The insurance giant, which has associated itself with athletics for the last 12 years, has briefed RPM to create a branded roadshow features appearances from top athletes. The roadshow will tour shopping centres in 2011 and 2012.

“Aviva are an integral part of the British athletics team, and this campaign will really engage the public and demonstrate Aviva’s support and involvement over the next 12 months," said Chris Walsh, business development director at RPM.

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