The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Bq

Ad of the Day: B&Q

Author

By The Drum Team, Editorial

June 1, 2011 | 2 min read

The Drum and David Reviews, the UK's favourite TV commercial rating site, have joined forces to bring readers a new daily feature: Ad of the Day.

B&Q - The Shining

This amusing spoof of a classic Stanley Kubrick moment has a character axing his way through a door with DIY rather than murder in mind. The scene has been carefully constructed to underline its resemblance to the original. A welcome burst of creativity for a conservative client.

var so = newSWFObject('http://www.davidreviews.com/player.swf','dvp','540','386','9.0.115','#000000');so.addParam('allowscriptaccess','always');so.addParam('allowfullscreen','true');so.addParam('wmode','transparent');so.addParam('menu','false');so.addParam('type','MP4');so.addParam('flashvars','&file=http://www.davidreviews.com/MMovies/1105/2011053051582222711.mp4&image=http://www.davidreviews.com/images/1105/2011053051-Frame.jpg&quality=true&searchbar=false&bufferlength=7&skin=http://www.davidreviews.com/nacht.swf');so.useExpressInstall('http://www.davidreviews.com/expressinstall.swf');so.write('dvp');Agency: Dare

Creative Team: Dan Harrison / Johnny Watson / Erik Weidenhielm / John Gibson / Emma Lawson / Nicky Palamarczuk

TV Producer: Donna Baker

Film Prod Co: Agile Films

Director: Ben Whitehouse

Producer: Igor Degtiarev

Dir of Photography: Steven Annis

Bq

More from Bq

View all

Trending

Industry insights

View all
Add your own content +