Smith & Smith to promote James Caan smartphone app
Dragon’s Den entrepreneur James Caan has tasked Smith & Smith with handling a consumer campaign to promote his new ‘Business Secrets’ app.
The campaign to promote the app will include an invite-only Q&A event at the Apple store in Covent Garden in June.
The Manchester agency has previously worked with Caan for the last six years, including work on his charitable foundation in Pakistan and on promoting his autobiography.