Naomi Campbell brands Cadbury chocolate advert ‘racist’
Naomi Campbell has threatened legal action against Cadbury and US parent company Kraft following an advertisement from the chocolate brand which the supermodel alleges to be racist.
The ad for Dairy Milk Bliss appeared in national newspapers last week and features the line ‘Move over Naomi, there’s a new diva in town’.
Campbell said of the ad: “I am shocked. It’s upsetting to be described as chocolate, not just for me but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”
Black rights group Operation Black Vote has since called for a boycott of Kraft products and appealed for Cadbury to apologise.
Simon Woolley from the group said that, should the apology not be forthcoming, the “only recourse black people have is not to buy its [Cadbury’s] chocolate”.
A spokesperson for Cadbury said the ad has since been removed from circulation, with no plans to repeat it. The spokesperson continued to explain that the ad is “a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.
“We would never produce any type of marketing we felt might cause any offence to any section of society.”