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London 2012 Olympic Games advertising consultation period ends

The consultation process being undertaken by the UK, Scottish and Welsh Governments to regulate advertising activity and trading in open public places around the Olympic and Paralympic Games in London next year closes today.

Having opened in March, the consultation is part of the development by the governments of secondary legislation to regulate advertising around the event in order to achieve consistency for the Games look and feel, to aid official Games sponsors achieve appropriate brand exposure and offer spectators easier access to Games venues.

The views of those affected by the regulations were sought, in particulate traders, advertisers, local businesses and residents,

Most of the regulations for the majority of events will apply the day before an event starts, and could apply to any place for as long as 35 days as the organisers aims to avoid ambush marketing by non-official brand sponsors and traders.

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