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By The Drum Team, Editorial

May 30, 2011 | 1 min read

A short animated film was created last week by Aardman director Darren Robbie to support the MS Society.

Launched during MS Week, the 35 second film is hoped to go viral in order to raise awareness and funds for the society, while also driving traffic to it website.

Darren Robbie said: “I really wanted to do something to help the MS Society and this was the best way for me to highlight how debilitating this disease can be; hopefully the film will be useful for many years to come. The disease has affected my family in a terrible way; we all deeply miss my younger sister who had progressive MS and hope that some kind of cure can be found in the near future. Thankfully I had a great bunch of people supporting and helping me in the making of this film, in particular Di Tansey and Rachel Foley at Irish International BBDO; Gavin Little at Echolab; and a whole host of folk at Aardmans in Bristol (especially Jim Lewis, Laura Pepper, Louise Johnson, Mark Chamberlain & numerous others).”

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