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Baxter J. Walter Thompson

Baxters appoints JWT for digital account

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By The Drum Team, Editorial

May 27, 2011 | 1 min read

JWT London has been appointed to Baxters’ digital account following a pitch against several agencies including Skive and D8.

The agency, which already handles Baxters’ ad account, will oversee all of the soup brand’s digital activity including social media and eCRM as it looks to better its customer relations online.

It is the first time that the company has retained an agency to handle its digital activity.

Baxter J. Walter Thompson

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