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Department for Business Innovation Skills campaign promotes student microsite

A local advertising campaign has been launched by the Department for Business Innovation Skills to promote its new dedicated microsite.

The Direct.gov.uk site describes how the tuition loan system will operate, as well as explaining how students can get a loan as well as help with living costs and government support.

Press adverts will run in local newspapers, supported through radio activity, a youth media partnership with Channel 4 and social media created by Rainey Kelly Campbell Roalfe Y&R with planning by the Central Office of Information (COI).