Modern Marketing

New online legal service gets branding from Dave


By The Drum Team | Staff Writer

May 25, 2011 | 2 min read

Brand consultancy Dave has created the positioning and visual identity for new online legal service

Dave worked with co-founders Peter Gordon and Harry Hill to agree the positioning for the business, create customer archetypes and produce a name and visual identity for the brand. The agency was also involved in the web design.

"In-deed provided us with a unique challenge to develop a brand from scratch and position it in a market crying out for new standards to be set,"said Dave CEO Dan Bobby.

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