A TV advertising campaign to launch new kitchen towels brand Thirst Pockets Multi Cloth has been released this week. Watch the ads here.
Brand owner Georgia Pacific said the TV ads, created by Les Ouvriers Du Paradis United, were part of a "multi-million pound launch support programme" which will roll out this month.
The 20-second ads aim to demonstrate that "Multi Cloth can tackle tough jobs" by showing their usefulness in real-life situations. You can see two of the three ads below.
The ads will run across ITV, Channel 4 and satellite stations as part of a 20-week campaign. They will appear in the breaks of This Morning, Loose Women, Jeremy Kyle and Come Dine with Me.
Supporting the ads will be an ongoing PR campaign targeted at women's consumer titles and a sampling push at Cancer Research UK's Race for Life event.
Handling PR is Bristol based Bray Leino.