Pop princess Lady Gaga is looking to build on her stellar social media performance with a new partnership with social gaming firm Zynga.
The Gaga, Farmville mashup – inevitably dubbed ‘GagaVille’ is being designed as an interactive celebration of Gaga’s latest album, Born This Way – including exclusive preview tracks.
It sees the traditional muck and pig tending with some celebrity stardust in the form of gemstone crops, costumed dance raves and a fashionable reworking of the farmers attire.
Moxie Pictures, a collaboration of feature film and commercial directors have produced a new 2min advert to promote the game.
GagaVille will be released in the US on May 23.