Lady Gaga partners with Farmville to create GagaVille

Pop princess Lady Gaga is looking to build on her stellar social media performance with a new partnership with social gaming firm Zynga.

The Gaga, Farmville mashup – inevitably dubbed ‘GagaVille’ is being designed as an interactive celebration of Gaga’s latest album, Born This Way – including exclusive preview tracks.

It sees the traditional muck and pig tending with some celebrity stardust in the form of gemstone crops, costumed dance raves and a fashionable reworking of the farmers attire.

Moxie Pictures, a collaboration of feature film and commercial directors have produced a new 2min advert to promote the game.

GagaVille will be released in the US on May 23.

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