16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Lady Gaga partners with Farmville to create GagaVille

Pop princess Lady Gaga is looking to build on her stellar social media performance with a new partnership with social gaming firm Zynga.

The Gaga, Farmville mashup – inevitably dubbed ‘GagaVille’ is being designed as an interactive celebration of Gaga’s latest album, Born This Way – including exclusive preview tracks.

It sees the traditional muck and pig tending with some celebrity stardust in the form of gemstone crops, costumed dance raves and a fashionable reworking of the farmers attire.

Moxie Pictures, a collaboration of feature film and commercial directors have produced a new 2min advert to promote the game.

GagaVille will be released in the US on May 23.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.