An online and print campaign for The Paper Company (PaperCo), aiming to boost brand awareness and sales of the company’s 9lives range of recycled papers and boards, has been created by Silk Pearce.
The campaign, which begins this month, will target UK designers and print buyers on a weekly basis for nine weeks through sets of printed postcards or an email newsletter setting out the advantages of specifying the brand.
The first card in of every set will use the promotional strapline ‘9weeks of what we love about 9lives” and will aim to encourage designers to explore the range.
“Our aim is to show designers and their customers that this stock can enhance their projects and will certainly not limit their creativity or options,” said Charles Eaton, head of marketing at The Paper Company.
The first set will focus on the environment and will encourage recipients to use the online calculator on the 9lives website to find out the environmental advantage of using the brand over non-recycled stock.
The following two sets will highlight the range of weights and finishes available, as well as their suitability for all types of print.
This campaign builds on 9loves, a book about printing techniques which is published by PaperCo each year.