AG Barr has handed Manchester agency Brazen the PR account for its soft drink brand Orangina.
Brazen's campaign will celebrate Orangina's 75th anniversary and attempt to propel the brand "back into the limelight".
The agency will draw on the drink's French heritage and claims "a celebrity chef" will lend the brand a major endorsement.
As well as drumming up news stories and product placement, Brazen will also try to get people talking about Orangina on social media, with particular focus on Facebook.
"We’ve created a fun campaign that evokes what the brand is all about with tactics that bring it bang up to date to position it as the original orange carbonated soft drink," said Gary Bramwell, deputy MD at Brazen.