Advertising legend Sir John Hegarty has said that he believes that advertising will have ‘many futures; as client seek different things from their agencies.
In an interview with The Economic Times, Hegarty, worldwide creative director for Bartle Bogle Hegarty (BBH) said that any company aiming to centre its future around one type of technology would not be around for long with so many communications channels now available.
“Basing your future in the creation of ideas will ensure you will always have a place at the top table,” he explained.
Hegarty has also put his name to a sponsorship scheme with the Berlin School of Creative Leadership for moment in IPA member agencies.
The scholarship is open to senior female executives who are members of the IPA and will offer a place at the schools’ executive MBA in Creative Leadership from September.