LG Home Entertainment hires Live & Breathe for retail marketing
LG Home Entertainment has appointed Live & Breathe as its lead creative agency for retail and shopper marketing.
It is understood to be the first time the electronics company has retained an agency in the UK for such services.
Live & Breathe's brief is to promote LG's range of televisions, video products, home cinemas and audio equipment across all indirect retail channels including electrical chains, department stores and independent retailers.
Along with the in-store work Live & Breathe "will develop trade marketing strategies and produce 360 degree campaigns".
The agency was appointed following a review headed by retail marketing manager Philip Toomey.