J2O TV adverts promote brand's first on-pack campaign
A TV campaign to promote a competition to create a new flavour of J2O has begun to run on screens.
The TV adverts are part of Britvic’s £3m ‘Mix Up A Mouthful’ campaign which also includes online advertising and promotes an on-pack promotion in pubs.
Consumers are being asked to create their own J2O flavour and could win £20,000 while also seeing their flavour become a reality should they win.