Midlands-based Cogent Elliott has appointed a new senior creative team with art director Sweta Pathak and copywriter Alex Fraser joining the integrated communications agency.
Pathak joins from Big Communications having previously held positions at Propaganda in Leeds and Bates in London, while Fraser returns to the agency following a ten year absence during which he has worked for Grey in London, TBWA and McCanns Birmingham.
Cogent creative director Richard Payne said of the appointment: “Sweta and Alex will be a great asset to our agency. Both bring excellent creative and commercial experience and are strong campaign thinkers across TV and Digital.
“Sweta and Alex’s appointment further strengthens the creative team and places us in a solid position to deliver genuinely integrated creative thinking for our clients business.”