The Scottish Sun and the Scottish News of the World launch Lego giveaway

A TV campaign to promote a Lego giveaway by The Scottish Sun and The Scottish News of the World’s has begun to run.

The promotion began over the weekend offering seven free Lego toys, with vouchers being included each day this week within The Sun, having also appeared yesterday in the Scottish News of the World.

The TV, radio and online marketing campaign includes the voice of comedian Ben Miller as the voice of the Lego king.

WCRS&Co has created the TV campaign alongside CGI production specialist Hornet, while media planning and buying has been developed by Mindshare. NI Creative, News International’s in-house creative team has handled the press and digital campaign.

Social media agency Jam will manage competition across the papers’ social platforms while daily comedy shorts featuring Lego toys will also run online.

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