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Digital Transformation

Robson Brown 'partners' with Fuse Digital

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By The Drum Team | Staff Writer

May 16, 2011 | 3 min read

Newcastle marketing agency Robson Brown has today announced that it has entered into a 'partnership' with Leicester-based Fuse Digital.

Although there are about 200 miles between them, the two agencies are both part of The Mission Group which rescued Robson Brown when it fell into administration at the end of last year.

The arrangement means Robson Brown will be able to offer more digital services to clients without neccesarily having to have them in-house. Instead it can draw on the digital team at Fuse.

A dedicated digital team will now be based at Robson Brown's Newcastle offices as a result.

Andrew Marwick, managing director at Robson Brown, said: "This exciting development really strengthens our offering which includes strategic planning, campaign integration, SEM, digital brand development, websites, social media, mobile application, viral marketing, eCommerce, usability and accessibility and campaign analysis.

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“What makes us different is that we are able to bring together the expertise across the group to offer a fully integrated, bespoke service which meets the needs of businesses in the North East.”

In a statement Robson Brown said the flexibility of the partnership meant that it would avoid "the rigidity and overhead costs of more traditional agency models".

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