A new summer TV campaign for Iceland featuring the most recent winner of I’m a Celebrity Get Me Out of Here, Stacey Solomon, has begun to roll out.
The campaign created by Beta will include a series of nine adverts running for a period of four weeks, which began last night (Sunday 15 May) during The Cube and also features Solomon’s son Zachary.
Nick Canning, executive director of Iceland Foods, commented: “Working with Stacey and Zach was a delight. She’s a real Iceland Mum so the whole shoot was very natural and her warmth really comes across on screen.”
MediaCom North is media planner and buyer on the campaign.