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WATCH ON DEMAND FROM 25 Jan 2021
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New Iceland campaign features Stacey Solomon and son

A new summer TV campaign for Iceland featuring the most recent winner of I’m a Celebrity Get Me Out of Here, Stacey Solomon, has begun to roll out.

The campaign created by Beta will include a series of nine adverts running for a period of four weeks, which began last night (Sunday 15 May) during The Cube and also features Solomon’s son Zachary.

Nick Canning, executive director of Iceland Foods, commented: “Working with Stacey and Zach was a delight. She’s a real Iceland Mum so the whole shoot was very natural and her warmth really comes across on screen.”

MediaCom North is media planner and buyer on the campaign.

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