The final advertising campaign for bottled water brand Highland Spring by Merle is currently running.
The ‘New Balls for Britain’ campaign is the largest promotion by the company ahead of the summer and invites consumers to collect promotional codes on special packs which can be redeemed against a selection of sports balls.
The advertising is last by Merle following Highland Spring’s appointment of Story earlier this year and ends one of the longest running partnerships in Scottish advertising.
GRP has been retained to handle the company’s online marketing however.
The promotion, which includes trade and consumer advertising, as well as a range of POS material will aim to grow the brand’s share of the bottled water category and support the cash-and-carry wholesale channels too.
Paul Condron, head of brand marketing at Highland Spring commented: “New Balls for Britain builds on the success of last year’s hugely popular Best Seat in the House campaign. Continuing our long running association with active sport, the campaign will help retailers boost sales over the critical summer months.
“The key summer trading period sees bottled water sales soar - a 1°c increase in temperature increases sales by 2% in Scotland and 1% in London* - and we’ve invested heavily in New Balls for Britain to help retailers capitalise on this.
“This will be a highly engaging promotion with quality premiums across an accessible range of sports with wide consumer appeal thanks to our partnerships with brands like Gilbert (rugby), Mitre (football) and Srixon (golf)," Condron added.
Promotional codes can be redeemed on the campaign website.