GMG Radio to review Real Radio creative account
GMG Radio is set to review the creative account for Real Radio.
The review of the account, held by Clear Marketing, will be conducted by the AAR alongside Jonathan Gillespie, group commercial director for GMG and group head of marketing Helen Dickinson.
“We’re now looking forward to the results of some wide-reaching research about our audience and the lives they lead, which will inform the brief to agencies and enable them to create a campaign that captures the brand and appeals to target listeners,” commented Gillespie.