Relentless Energy Drink launches ‘Virtues’ cinema ad
A new 60-second ad for Relentless Energy Drink will appear on cinema screens from today.
Part of an integrated campaign to highlight “the dynamic virtues that underpin the brand’s unique philosophy”, the campaign comprises cinematic creative, engaging content on RelentlessEnergy.com, outdoor advertising and targeted sampling.
The cinema ad uses high definition cinematography and cutting edge post-production and features four groundbreaking artists, athletes and performers to personify each of the ‘key virtues’ from the Relentless Energy Drink variants. These are Jiu-Jitsu champion Roger Gracie, street dancer Zoe Green, BMX star Mark Webb and Gallows guitarist Steph Carter.
Daily content on RelentlessEnergy.com includes videos, articles, interviews and features. The site, built by Zone and designed by Resistance Partners, also boasts integration with Facebook, Twitter and YouTube.
Elsewhere the brand’s sugar-free variant ‘Libertus’ is being supported by a series of artistic 96 and 48 sheet ads featuring the ‘All impact, no sugar’ tagline, whilst a targeted sampling campaign will bring the full product range to the hands of consumers at festivals this summer.
Relentless spokesperson Sam Grant commented: “This campaign champions the unique Relentless Energy Drink spirit of ‘No Half Measures’ with passion and vision, set to stir and awaken consumers with the brand’s energetic spirit. We’re excited to have created a visionary creative ad whilst the new RelentlessEnergy.com site is set to deliver enthralling content to audiences across the globe.”