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By The Drum Team, Editorial

May 12, 2011 | 1 min read

Watch the top five most complained about adverts to the Advertising Standards Authority (ASA) of 2010. The ASA last year saw a decline in the number of complaints it received by 13% with over 25,000 being received about 13,074 difference campaigns. Here are the top five most complained about ad campaigns.

Paddy Power, by Big Al’s Creative Emporium received 1,313 complaints alone but was not banned.

The second most complained about campaign was promoting abortion from Marie Stopes International, which received 1,088 complaints, but again was not banned.

The third, which was banned, was from the Department of Energy and Climate change, receiving 939 complaints that it was ‘misleading’ and ‘scaremongering’ about climate change.

A poster for Global Personals received 420 complaints for allegedly implying that it would entice people to have affairs, claims which were not upheld by the ASA.

Finally a campaign by John Lewis Partnership received 316 complaints for leaving a dog outside in a kennel during cold weather, but these were again not upheld.

John Lewis Paddy Power Advertising & Media

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