The new ad campaign for Resident Evil: The Mercenaries 3D - War On Horror has been released, created by Head First.
As well as the game trailer, Head First created a larger ‘War On Horror’ themed campaign for Capcom, including the key art, packaging, web campaign (to be released) and a Facebook game.
Head First director Dom Conlon said the campaign shows how advertising has changed for the agency.
“We aimed to engage with, and excite, the audience,” he said. “In other words, we just wanted to have fun which is what we hope fans of the game will want as well. It's a very different type of game on a very different type of console (Nintendo 3DS). We reckon that's worthy of some big thinking.”