Different teams with Mike Lynch Advertising for Get into Newcastle marketing account
The account to create the marketing campaign for the NE1 'Get into Newcastle, Alive After Five’ account has been awarded to Different, with Mike Lynch Advertising set to handle media planning and buying.
The marketing campaign, launched in 2009, will promote the quality and diversity of the city’s retail and cultural experience while also growing awareness and build interest in order to attract people to Newcastle.
Different teamed with Mike Lynch advertising for the three-way-pitch and will aim to evolve and build on the campaign’s previous work on-and-offline.
Ben Quigley, chief executive of Different, commented: “Newcastle boasts an offer that is second to none. We have world class architecture, cultural venues, restaurants, nightlife and a comprehensive retail sector. It’s a privilege for Different to be marketing the city. We have a wealth of tourism and destination marketing experience to help make a difference.”
The Get into Newcastle campaign will place special emphasis on the city’s extended shopping hours and free parking after 5pm all year round. The campaign will also highlight the city’s leisure offerings, cultural experiences, and the enhanced environment of Newcastle. Special events including pocket parks, fashion week and restaurant weeks are also being planned to further entice people into the city centre.
Mike Lynch, managing director of Mike Lynch Advertising added: "We are delighted to have been appointed on the account and to team up with Different to promote Get into Newcastle. With our experience of working with many of the leading businesses and venues in Newcastle, along with our knowledge of the local and regional media, we can help make a significant impact to promote the benefits of Newcastle as a retail and cultural experience."
Newcastle NE1 aims to deliver the Newcastle Business Improvement District and drive forward the city centre by enhancing its physical and business environments.