Social Media activity around Skoda’s new marketing campaign is being overseen by Golley Slater Birmingham to support the launch of the company’s new Fabia vRS and the above-the-line promotional campaign.
The social media campaign will support the Skoka Puzzle Fallon creative TV campaign, centred around the sponsorship of US crime drama of Channel 5, and involved Google’s creative agency team who helped implement the online component on both Skoda’s YouTube channel and embed it within the brand’s website.
The campaign will run for 11 weeks, with contestants trying to locate a hidden virtual Skoda car, with the train being followed until early July and will use online to allow viewers of the TV idents to answer questions posed to them, while dedicated social media sites have also been created on Twitter and Facebook to drive awareness.
Golley Slater Birmingham is also handling the PR.
Users will be able to discuss Skoda Puzzle as well as the clues given to them and find extra clues, hints and content. Bonus online competition, quizzes and polls will also run through these social media channels to encourage participation.