DC Thomson to launch Mumsnet rival
Publisher DC Thomson is to launch an online parenting community called My Family Club which will look to compete with Mumsnet.
The site will be aimed at pregnant women and mothers, featuring editorial, social media and newsletter updates.
“My Family Club aims to alleviate the financial pressures and challenges that come with having children and will offer mothers a range of benefits and savings,” explained a spokesperson for the company.
DC Thomson bought social network Friends Reunited in 2009 from ITV for £25 million.