Green Lantern actor Ryan Reynolds and Harry Potter star Rupert Grint are the latest celebrities to sport milk moustaches in a bid to get Brits drinking more milk.
Following in the footsteps of celebrities such as Usher, Pixie Lott, Jenson Button and Elle MacPherson, the pair are set to appear on posters and bus sides throughout the UK promoting the Make Mine Milk campaign.
Grint, famed for his Ron Weasley in the Harry Potter films, said of the ad: “I come from a big family and my mum always made sure we had lots of milk to drink as kids. It's low in fat, refreshing and good for you, and really tasty too.
“Nowadays I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I'm on set or on a photo shoot - it's important to get your daily dose of milk.”