A Facebook game for online cosmetic retailer Mac has been created by Matmi to promote the company’s ‘Quite Cute’ range.
Cute Pinball has been devised to target teenagers to female consumers from 18-24 through Facebook.
Jeff Coghlan, CEO of Matmi explained: “Games can attract millions of new buyers to the brand and they get talked about, especially when Facebook’s involved. Cute Pinball for MAC Cosmetics is doing really well already. We’ve made sure it taps into the social side of Facebook with friend challenges, a live leaderboard and automatic score posts.”