Vimto set for branding revamp

Nichols-owned soft drinks brand Vimto is in line for a branding revamp this month, including an update of brand packaging and a multi-media ad campaign.

The revelations came at the company’s annual meeting yesterday, with chairman John Nichols telling shareholders that the group has performed well in the four months to April.

Nichols said: “In 2011, we will again increase our total brand investment, including the complete update of Vimto brand packaging and a new, multimedia advertising campaign, launching in May, 2011.”

Last month the group launched a new range of Levi Roots (Reggae Reggae) Caribbean drinks into the UK market, and Mr Nichols said the new line has been “very well received by our major trade customers”.

Last month the group helped Reggae Reggae Sauce entrepreneur Levi Roots extend his brand into soft drink sector.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.