Nokia calls £90m pitch for smart devices account

Nokia has issued a global request for information to networks as it reviews its global advertising arrangements.

Reports suggest that the pitch relates to its smart devices account, which is currently handled by Wieden & Kennedy and estimated to be worth around £90m.

The pitch coincides with the mobile phone giant’s appointment of roster agency Fallon to the global ad account for its mobile phone range without pitch – again estimated to be worth around £90m.

The company recently restructured, separating its smart devices and mobile phones divisions with ad arrangements accordingly splitting too.

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