General Election Family UK Government

Check out the 'No to AV' ice cream van


By The Drum Team | Editorial

May 5, 2011 | 2 min read

As part of the No to AV campaign, which culminates in today’s referendum taking place across the UK, an ice cream van was used to demonstrate the message being delivered through the campaign.

Devised by guerilla and digital agency Other, the No to AV ice cream van has driven around London delivering ice cream to voters, asking whether they would like to No to AV Ice Cream or an AV ice cream.

The AV ice cream request then delivers the customer something different from their request.

The van has featured across Twitter, Facebook and on YouTube.

Yesterday, Ian Wright, managing director of Family, which has led the advertising campaign behind 'No to AV', explained the strategy behind the campaign.

General Election Family UK Government

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