Salford University News

Salford students target NW creatives with newspaper project


By The Drum Team | Editorial

May 4, 2011 | 3 min read

Design students from the University of Salford have produced a tabloid newspaper to help target potential clients and employers as well as creative professionals around the North West.

The newspaper from 24 graduating students from the university’s BA Design Futures and BA Design Management courses presents issues they explore on a daily basis during their design investigations.

Called ’I25UE’, the project is supported by 25 key creative businesses from the Manchester area.

As well as the newspaper an industry debate is to be held at Dukes92, Castlefield Basin, on Tuesday 10 May, with a panel of industry big-hitters exploring what skills are employers desperate for in this difficult market.

To tie these together the students are also launching a website ( and interactive app to demonstrate how different media strands can be integrated into a successful campaign, and to build an interactive map of where the key Design Thinkers are in Manchester

Programme leader Roy Chilvers said of the project: “The students have been working closely with Adrian Bentley, creative director of Manchester-based Just Good Ideas, to conceive, brand, engage and deliver on this project. I doubt there will be anything produced from any group of students about to become available to the jobs market that can get anywhere near this for quality, ambition and innovation. These students know design, and they now know what it is to do business. That’s their edge, and that’s the real issue”

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